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Keywords and Trade Mark Infringement

Posted: 01-Apr-2015 13:00:00

Related to Google AdWords which, for those of you who are unfamiliar, is a system which allows people to purchase certain terms (called ‘keywords’). When that keyword is searched, the purchaser’s advertisement will be displayed at the top of the results page.  I was asked whether someone could purchase a trade marked term as a keyword.

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